BIG ISLAND BOOCH
Kombucha Company • Hilo, Hawai'i
REBRANDING, PACKAGE DESIGN, BRAND EXTENSION
We introduced a completely new Big Island Booch logo, based on imagery established in an illustration made for the company that was previously used as the brand's primary image.
The rebranding was multi-faceted. Labels were completely revamped, a newly-shaped custom glass bottle was introduced, and a fresh USDA Organic seal of certification now adorns the products. We launched with 8 initial kombucha products.
The rebrand of bottled kombucha launched with 8 flavors. However, Big Island Booch offers 12 flavors of kombucha and counting locally at its restaurant, Conscious Culture Café, and at on-tap partner locations. Each product features its own signature colors and iconography.
These signs display what kombuchas and jün are available on tap at Conscious Culture Cafe in Hilo, Hawai'i, and partner locations across the Hawaiian islands.
Shirts and hats were designed to be featured on sale at the retail space at Conscious Culture Café.